New year, new decade, new start, new hope…. 2020
We return to work after a fun packed holiday break, full of excitement and anticipation about what this new decade will bring for us. And as we begin to attack our latest projects, we can’t help but evaluate how our client’s expectations seem to be at a pivotal turning point as we enter this new decade.
Throughout most of the last decade, our client briefs would emphasize aesthetics and perhaps function. But more recently, expectations extend far beyond simply enhancing the look of the home. Overwhelmingly, we see our clients, thinking about their homes as personal sanctuaries. Individual style preferences may differ but the brief from our clients is surprisingly consistent.
They are asking for personalized homes that are restorative retreats where they can recharge and reset. They are searching for design choices that go beyond improving aesthetics: they are looking to design to promote wellbeing to nurture happiness and foster healthier lifestyles.
Experts predict that stress related illnesses will be the primary cause of sickness in 2020 and scientific studies have proven the disastrous effects of poor sleep on health and happiness. So it stands to reason that the pursuit of effective ways to lead healthier happier lives is going to be a key driver of lifestyle choices. Our environment affects us in real, physiological ways, impacting both physical and mental health.
Since we spend close to 90% of our lives indoors, we expect the single most, all-encompassing design theme will be to harness the transformative power of design to tailor our built environments to reduce stress and influence the way we feel, behave and perform. The pressure is on for our homes to soothe and restore. Home owners will expect their homes to have optimal air quality and clean-filtered water and good natural light.
The last decade saw a meteoric rise in the growth of the wellness industry to exceed a staggering annual turnover in excess of USD $4Trillion dollars. Yoga holidays and exotic spa-breaks have become commonplace. The next decade will see wellness literally coming home with people looking to make a real and daily difference to their lives.
This new way of looking at the design of our homes will lead to an emphasis on the “private zones” of the home as homeowners are looking to include home gyms, bathrooms that serve as personal spas and bedrooms designed to promote better sleep.
SO HOW WILL THIS EFFECT PREVALENT DESIGN TRENDS?
Home owners will be less concerned with creating show homes, but will focus more on comforting, nurturing authentic environments, designed to soothe and inspire themselves rather than impress others.
We see this translate into 7 key trends:
Colour can affect our moods in real and measurable ways, and as homeowners look to create backdrops that soothe, inspire or energize- expect to see more colour in our homes. Pastels are being accepted as neutrals.
Perhaps the most notable change is the trend towards colourful kitchens. Once all white kitchen reigned supreme- we are increasingly seeing clients asking for kitchens that are personalized as much as the other areas of their homes.
Technological advancements have impacted lighting – more than any other element in the home. A good lighting designer can alter our perception of space, proportion and affect our mood and even our behaviour. Home owners are no longer content with ceilings peppered with a multitude of harsh spotlights everywhere. We want lighting that does more than facilitate function, we expect lighting that creates atmosphere and mood.
3. BIOPHYLIIC ELEMENTS
Biophilia is still a new term but it is fast becoming one of the most important considerations in design. Biophilia stems from Greek words for Life (Bios) and Love (Philia) and literally means a love of life or love of nature.
Biophilic design is more than just bringing the outside in. It’s about making and strengthening a connection with nature that has a visceral effect, soothing us at our core. It’s about natural light, views on nature, plants, natural materials, textures and patterns. Incorporating direct or indirect elements of nature into the built environment have been proven to reduce stress, blood pressure levels and heart rates, whilst increasing productivity, creativity.
4. BATHROOMS AS SANCTUARIES
We are tactile beings.Touch makes us feel good -releasing the feel good hormone oxytocin. Pet owners live longer because stroking our pets calms us, relieving stress. Tactile stimulation lowers cortisol, reducing anxiety.
With so much of our time spent touching shiny smooth screens and devices, our sense of touch has been deprived for too long. As such, expect to see a demand for natural textural elements in the home. ( Click Here to find out more about TEXTURE ).
6. CURVACEOUS SHAPES
Life can be hard enough, your sofa doesn’t have to be! Low back, rectilinear furniture shapes are out. Comfort is in. Soft, curvaceous forms that cradle and comfort us will dominate in the decade to come.
7. LOCALIZATION AND PERSONALIZATION
The internet, online shopping and social media have made great design accessible for everyone but it has also led to homogenous homes across the globe. The new decade will see a drive for an individual stamp to design- so that our homes reflect our heritage and give a sense of who we are.
Artisanal elements and family heirlooms, trinkets, souvenirs and photos that spark happy memories will be intermixed with new pieces to create personalized interiors that reflect who we are, what we love and where we are from, where we can truly feel at home.